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What are the risks and rewards of paying homage to a classic ad?
Not all nostalgia hits the same. In this piece for Campaign, I break down when reviving an classic adds something new and when it just feels like karaoke.
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3 great ads I had nothing to do with with McCann London’s Regan Warner
For Thinkbox’s series, I picked three ads I wish I’d made. A love letter to clever simplicity and the kind of work that makes you jealous in the best way.
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The Art Of Being Cute And Why Brands Love It
From tiny elephants to snackable pandas, cute sells. In this feature for Creative Salon, I dig into the art of cute advertising and why it keeps brands coming back.
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TV ads to lift the spirits
A pick of TV spots that prove advertising at its best can still make you laugh, cry, or just feel good.
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Campaign Podcast: Super Bowl ads review
I joined Helen Rhodes, BBH and Noel Bunting, Publicis.Poke to dissect the biggest Super Bowl spots: what landed, what flopped, and what we can learn.
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Becoming a female leader. How to make the industry inclusive.
A candid chat with untalented by UNKNOWN on leadership, inclusion, and keeping agencies relevant without losing their soul.
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Attention Wars: Return Of The Celebrity Ad
Celebrities are back in ads but does star power still sell? My take in Creative Salon.
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Don't Let Your Ego Get in the Way of Being a Great Leader
On the difference between leadership and creative leadership, managing imposter syndrome, and how confidence, trust, and imperfection all shape better teams.
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My Creative Career: Regan Warner, ECD at McCann London
I talk career highs, hard lessons, and why creative leadership is never a straight line.