I sat down with Creative Salon and the FCA’s Miten Patel to talk about why creativity matters so much in a low-interest category, how Feel Claim Confident came to life, and why sometimes the answer really is an epic bonnet slide.

I wrote for Creativebrief about why creativity starts long before the brainstorm, and why getting out, looking at art and filling your brain with interesting things is all part of the job.

I joined a group of brilliant women across the industry to share how we’re using AI to spark ideas, push creativity and explore what’s possible.

Not all nostalgia hits the same. In this piece for Campaign, I break down when reviving an classic adds something new and when it just feels like karaoke.

For Thinkbox’s series, I picked three ads I wish I’d made. A love letter to clever simplicity and the kind of work that makes you jealous in the best way.

From tiny elephants to snackable pandas, cute sells. In this feature for Creative Salon, I dig into the art of cute advertising and why it keeps brands coming back.

A pick of TV spots that prove advertising at its best can still make you laugh, cry, or just feel good.

I joined Helen Rhodes, BBH and Noel Bunting, Publicis.Poke to dissect the biggest Super Bowl spots: what landed, what flopped, and what we can learn.

A candid chat with untalented by UNKNOWN on leadership, inclusion, and keeping agencies relevant without losing their soul.

Celebrities are back in ads but does star power still sell? My take in Creative Salon.

On the difference between leadership and creative leadership, managing imposter syndrome, and how confidence, trust, and imperfection all shape better teams.

I talk career highs, hard lessons, and why creative leadership is never a straight line.