Love & Wanted
On Valentine’s Day, London made a declaration of love to its people. Loved & Wanted, created with the Mayor of London, turns Sadiq Khan’s response to last year’s far-right riots into a citywide show of unity. The campaign’s message is simple: every Londoner, regardless of background, is valued, embraced, and has a place here.
From Outernet London and citywide OOH to fly posters, social, shop windows, libraries, and faith centres, the design flexed across the city in 17 languages, supported by over 130 community organisations. A Year 6 student’s love-heart ampersand became the visual heart of the campaign, symbolising connection and belonging.
Loved & Wanted launched in the wake of unrest, but its message is lasting, a reminder that London’s greatest strength is its diversity, and that the city will always be a place for everyone.
ECD: Regan Warner | Creative: Ben Conway, Lauryn Raymond | Design: Lisa Carrana, Ben Anthony, Roland Williams, Kyle Ayuba and Chloe Delhumeau
PROJECTS
M+C Saatchi UK’s LGBTQIA+ group ‘PROUD’ and Bauer Media Outdoor Europe have launched ‘Pride is Everything’, a new multi-market campaign created with LGBTQ+ communities across Europe.
Running on out-of-home sites across the UK, Belgium, Ireland, the Netherlands, Norway, Denmark, Finland, Sweden, and Poland, the campaign rejects the increasingly homogenised portrayals of Pride often seen during Pride season in favour of something more authentic: a portrait of queer life created by the people living it.
Queer creators, community members, allies and families were invited to share their own images, stories and experiences of Pride. Disposable cameras were also distributed across Europe, giving LGBTQ+ people the opportunity to document Pride through their own eyes and on their own terms.
The resulting work captures moments of joy, love, friendship, family, protest, celebration and everyday life, revealing the infinite ways queerness is experienced across Europe.
At a time when queer communities are increasingly being spoken about, 'Pride is Everything' hands the conversation back to the people at its heart.
Created from images and stories shared by LGBTQ+ people, allies and families across Europe, the campaign celebrates Pride in all its forms, from the extraordinary to the everyday, while ensuring the people behind those stories are seen, credited and elevated.
A motor finance campaign for the Financial Conduct Authority that swapped conventional financial services advertising for epic bonnet slides, turning making a claim into a moment of confidence.
We published an issue of Vogue created by and dedicated to women over 50 with the aim to solidify that age should no longer be an issue in culture. It racked up a couple Lions and 20+ shiny things.
L'Oréal Paris has always believed that everyone is worth it, whoever you are, wherever you're from. Partnering with The Prince's Trust to empower young people with the tools they need to develop their confidence and self-worth.
