Food Waste Effect

HELLMANN'S

9 Feb

Hellmann’s put the urgent issue of food waste front and centre at COP26, the Climate Change Conference of the United Nations. Because if Food Loss and Waste were a nation, it would have had a seat at the table, being the third largest emitter of greenhouse gases, behind China and the USA.

Globally, a massive 1.3 billion tonnes of food are lost or wasted each year - that’s one third of all food produced for human consumption – and accounts for about 10% of global GHG contributions.

However, as Food Waste often remains an unseen and under-valued problem, it was missing from the COP26 agenda.

At Hellmann’s, we’re on the side of sustainability & raising awareness against food waste. So to draw attention to the matter, Hellmann’s turned to the power of art to not only grab attention, but change the way people understand and think about an issue.

We partnered with Itamar Gilboa, a multi-disciplinary artist who shares Hellmann’s mission to get people to understand the link between our consumption and its impact, and created a powerful art installation titled “The Food Waste Effect”.

Hellmans Istallation COP26T3A0335_2500.jpg

Hellmans Istallation COP26T3A0172_2500.jpg

Helmans Installation COP2617509 RT_2500.jpg

Helmans Installation COP2617538 RT_2500.jpg

PROJECTS

Featured

BAUER MEDIA

Pride is Everything

BAUER MEDIA

M+C Saatchi UK’s LGBTQIA+ group ‘PROUD’ and Bauer Media Outdoor Europe have launched ‘Pride is Everything’, a new multi-market campaign created with LGBTQ+ communities across Europe.

Running on out-of-home sites across the UK, Belgium, Ireland, the Netherlands, Norway, Denmark, Finland, Sweden, and Poland, the campaign rejects the increasingly homogenised portrayals of Pride often seen during Pride season in favour of something more authentic: a portrait of queer life created by the people living it.

Queer creators, community members, allies and families were invited to share their own images, stories and experiences of Pride. Disposable cameras were also distributed across Europe, giving LGBTQ+ people the opportunity to document Pride through their own eyes and on their own terms.

The resulting work captures moments of joy, love, friendship, family, protest, celebration and everyday life, revealing the infinite ways queerness is experienced across Europe.

At a time when queer communities are increasingly being spoken about, 'Pride is Everything' hands the conversation back to the people at its heart.

Created from images and stories shared by LGBTQ+ people, allies and families across Europe, the campaign celebrates Pride in all its forms, from the extraordinary to the everyday, while ensuring the people behind those stories are seen, credited and elevated.

BAUER MEDIA

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Regan Warner https://www.reganwarner.com