The Smart Jar
Can a jar of mayonnaise be smart? For #foodwasteactionweek 2023, Hellmann's launched the Smart Jar that tells you if your fridge is set at the right temperature to keep food fresher for longer. Our partner, WRAP, states fridges set too warm is a major contributor to the 4.5 million tonnes of perfectly good food that goes to waste in UK homes every year.
The special edition Smart Jar has a label designed by illustrator Ellen Porteous and is printed with thermochromic ink. When the fridge is set to below 5° C, the design changes to reveal a hidden layer of whimsical graphics and messages that indicate that the fridge is at the perfect temperature.
A nationwide multi-channel campaign that partners with influencers across TikTok and Instagram using the smart jar as the catalyst for conversation. It’s a-mayo-zing what a jar of Hellmann’s (with the help of some temperature sensitive ink) can do to make taste, not waste.
PROJECTS
M+C Saatchi UK’s LGBTQIA+ group ‘PROUD’ and Bauer Media Outdoor Europe have launched ‘Pride is Everything’, a new multi-market campaign created with LGBTQ+ communities across Europe.
Running on out-of-home sites across the UK, Belgium, Ireland, the Netherlands, Norway, Denmark, Finland, Sweden, and Poland, the campaign rejects the increasingly homogenised portrayals of Pride often seen during Pride season in favour of something more authentic: a portrait of queer life created by the people living it.
Queer creators, community members, allies and families were invited to share their own images, stories and experiences of Pride. Disposable cameras were also distributed across Europe, giving LGBTQ+ people the opportunity to document Pride through their own eyes and on their own terms.
The resulting work captures moments of joy, love, friendship, family, protest, celebration and everyday life, revealing the infinite ways queerness is experienced across Europe.
At a time when queer communities are increasingly being spoken about, 'Pride is Everything' hands the conversation back to the people at its heart.
Created from images and stories shared by LGBTQ+ people, allies and families across Europe, the campaign celebrates Pride in all its forms, from the extraordinary to the everyday, while ensuring the people behind those stories are seen, credited and elevated.
A motor finance campaign for the Financial Conduct Authority that swapped conventional financial services advertising for epic bonnet slides, turning making a claim into a moment of confidence.
We published an issue of Vogue created by and dedicated to women over 50 with the aim to solidify that age should no longer be an issue in culture. It racked up a couple Lions and 20+ shiny things.
L'Oréal Paris has always believed that everyone is worth it, whoever you are, wherever you're from. Partnering with The Prince's Trust to empower young people with the tools they need to develop their confidence and self-worth.
