Feel Claim Confident
Motor finance claims are confusing. And with consumers being bombarded by claims companies promising “No Win, No Fee”, knowing where to start and who to trust can feel even harder.
The Financial Conduct Authority (FCA) wanted people to know they could make a claim themselves, for free, using its online tools. We could have made another financial services ad explaining the process. Instead, we focused on something much more interesting: how it feels once you’ve done it. And what says confidence more than an epic car bonnet slide?
Inspired by classic action films, Feel Claim Confident turns ordinary people into unlikely action heroes, sliding across their own cars after making their claim. Director David Wilson at Biscuit took the brief and went full Bay-tastic (IYKYK 😏). Ultra slow motion. Dramatic angles. Grindhouse VO. Rock ballad. The bonnet slide became the campaign’s visual signature across film, OOH, print, social and radio. A simple, slightly ridiculous way to turn a dry financial task into a moment of confidence.
CCO: Guy Bradbury | ECD: Regan Warner | CD: Richard Morgan | Creatives: Andy Thirsk, Ben Gough | Producer: Jen Ahern | Director: David Wilson
PROJECTS
M+C Saatchi UK’s LGBTQIA+ group ‘PROUD’ and Bauer Media Outdoor Europe have launched ‘Pride is Everything’, a new multi-market campaign created with LGBTQ+ communities across Europe.
Running on out-of-home sites across the UK, Belgium, Ireland, the Netherlands, Norway, Denmark, Finland, Sweden, and Poland, the campaign rejects the increasingly homogenised portrayals of Pride often seen during Pride season in favour of something more authentic: a portrait of queer life created by the people living it.
Queer creators, community members, allies and families were invited to share their own images, stories and experiences of Pride. Disposable cameras were also distributed across Europe, giving LGBTQ+ people the opportunity to document Pride through their own eyes and on their own terms.
The resulting work captures moments of joy, love, friendship, family, protest, celebration and everyday life, revealing the infinite ways queerness is experienced across Europe.
At a time when queer communities are increasingly being spoken about, 'Pride is Everything' hands the conversation back to the people at its heart.
Created from images and stories shared by LGBTQ+ people, allies and families across Europe, the campaign celebrates Pride in all its forms, from the extraordinary to the everyday, while ensuring the people behind those stories are seen, credited and elevated.
A motor finance campaign for the Financial Conduct Authority that swapped conventional financial services advertising for epic bonnet slides, turning making a claim into a moment of confidence.
We published an issue of Vogue created by and dedicated to women over 50 with the aim to solidify that age should no longer be an issue in culture. It racked up a couple Lions and 20+ shiny things.
L'Oréal Paris has always believed that everyone is worth it, whoever you are, wherever you're from. Partnering with The Prince's Trust to empower young people with the tools they need to develop their confidence and self-worth.
