The Welcome Present
When Lewis Hamilton joined Scuderia Ferrari HP, Peroni Nastro Azzurro 0.0% rolled out a welcome in true Italian style.
In The Welcome Present, Charles Leclerc teams up with the Tifosi to deliver Hamilton’s gift: a custom-built combi van packed with 44 cases of Peroni 0.0%…one for every lap he’s led with his racing number, #44.
Filmed in the rolling Italian hills and directed by Martin Werner, the spot is a light-hearted toast to passion, style, and the joy of doing things The Italian Way.
ECD: Regan Warner | CD: Alexei Berwitz, Rob Webster | Creative: Ben Conway, Lauryn Raymond | Director: Martin Werner
PROJECTS
We published an issue of Vogue created by and dedicated to women over 50 with the aim to solidify that age should no longer be an issue in culture. It racked up a couple Lions and 20+ shiny things.
L'Oréal Paris has always believed that everyone is worth it, whoever you are, wherever you're from. Partnering with The Prince's Trust to empower young people with the tools they need to develop their confidence and self-worth.
