The Welcome Present
Written By Regan Warner
When Lewis Hamilton joined Scuderia Ferrari HP, Peroni Nastro Azzurro 0.0% rolled out a welcome in true Italian style.
In The Welcome Present, Charles Leclerc teams up with the Tifosi to deliver Hamilton’s gift: a custom-built combi van packed with 44 cases of Peroni 0.0%…one for every lap he’s led with his racing number, #44.
Filmed in the rolling Italian hills and directed by Martin Werner, the spot is a light-hearted toast to passion, style, and the joy of doing things The Italian Way.
ECD: Regan Warner | CD: Alexei Berwitz, Rob Webster | Creative: Ben Conway, Lauryn Raymond | Director: Martin Werner
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